Humble origins, pioneering beginnings, truthfully local
Ohori's Coffee Roasters is rooted in the rich history of Santa Fe and the gourmet coffee world. Founder Susan Ohori began Ohori's Coffee, Tea, and Chocolate in 1984 with a dream of bringing high quality, freshly roasted coffee to a thriving creative community with few other options. Her setup started as a single drive-through shop across from the NM State Capitol Building, where customers could get a black cup of coffee and roasted beans.
The Ohori's story begins in the early '70s in North Berkeley, in the neighborhood known as the birthplace of California cuisine, specialty coffee, farm-to-table, and local food movements. Susan Ohori trained with master roaster and coffee visionary Alfred Peet, founder of the original company bearing his name. Peet was the founder of a coffee movement (“second wave coffee”) that introduced small-batch, hand-selected beans, and fully developed roasting. When most Americans were still drinking freeze-dried coffee that came from a can, Peet’s Coffee trained a new generation of customers, roasters, and Baristas in the art of good coffee. This movement was the beginning of a coffee revolution in America. Ohori's was one of the first to help realize the vision of bringing exceptional roasted coffee to communities outside California. Ohori brought these ideals and her roasting skills to Santa Fe around the same time that Peet retired and sold his company to another former student, the founder of Starbucks Coffee in Seattle. Though these students had similar roots, Ohori came to Santa Fe for the arts and cultural community and kept her business’s focus on the local community. In 2001, the Ayers family, local Santa Fe jewelers, and craftspeople who emphasize ethical business practices purchased Ohori's Coffee, Tea, and Chocolate. They soon changed the name to Ohori's Coffee Roasters as the local coffee scene improved, and our recognition as a roaster became critical.
In 2017, Tai Ayers and Sam Brinegar became the active owners; they continue to run Ohori's within the ethos that the people, both customers, and Baristas, can be the primary focus in a local business. We are patient and simple with changes in our products and keep things simple by focusing on quality over content or mass-production. Our stores continue to be a community space for gathering and finding unique gifts and specialty brewing equipment. We also support local artists by offering display space.
We care about our coffee in your kitchen
Today we are the oldest continuously running coffee roaster in New Mexico. We offer thirty-six varieties of coffee beans, loose-leaf teas, and a wide array of beverages. Our mission begins with our joy in locally roasted coffee and cafe culture and ethically sourced coffee beans. Ohori's practices our craft using the highest quality Arabica beans sourced from around the world through longtime trusted partners. We now craft various roast levels; our talented roasters apply artisanal roasting techniques, offering our customers both choice and consistency. We imagine our coffee beans being in your homes and making your days brighter.
Our cultural values reside in a commitment to providing safe, conscientious, and egalitarian employment. At Ohori's, we start by assuming that each of us, as mature, respectful individuals, can manage our words and actions within a just and equitable structure. We value the authentic participation of each individual to maintain this culture. Our diverse staff and dedicated customers create the unique fabric of Ohori's. Our staff is evolving ways to express themselves in the work environment using positive, clear communication with co-workers and customers. We value the experience of work as well as economics by looking beyond the pedagogical relationship between customers and products. We enjoy getting to know our customers and our staff as individuals and see ourselves as living in relationship to a cultural context.